Media

Coronavirus Changing Media Habits

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The Coronavirus has affected nearly every country in the world. For most countries and people, concerns are focused around prevention and caution to spread the virus. People are suspending unnecessary errands and activities and spending more time staying home. This behavior shift is changing the way media is being consumed, and there are some interesting trends for marketers to take note of.

People are watching more news

COVID-19 news is all encompassing on television and online. comScore reports ...

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Data Privacy & Security Digital Media Regulatory Trends – Expected Outcomes in Practice

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Commonly in the business world, a wealth of opposition is expressed whenever new regulations are passed that affect the status quo in any industry.  In the late 1990s, HIPAA reached across our industry and those of our healthcare clients; the Telephone Consumer Protection Act (“TCPA”) did the same in the early 2000s – bringing with it the National Do Not Call Registry; and while neither client e-mail alerts, nor webinars, nor blogs existed in the early 20th century, there was ...

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